The advertising technology landscape has undergone significant transformations in recent years, with the rise of digital media, data-driven decision making, and innovative technologies like artificial intelligence and blockchain. As the industry continues to evolve, it's essential to recognize the individuals who are driving change and shaping the future of ad tech.
The Ad Age Tech Power List highlights the top influencers in ad tech, who are making a significant impact on the industry through their work, thought leadership, and innovative ideas. These individuals are not only shaping the direction of ad tech but also inspiring others to follow in their footsteps.
Who are the Top Influencers in Ad Tech?
The Ad Age Tech Power List features a diverse range of individuals, including entrepreneurs, technologists, marketers, and industry experts. These influencers have been recognized for their contributions to the development of ad tech, their innovative approaches to solving industry challenges, and their ability to inspire and educate others.
Some of the top influencers in ad tech include:
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Entrepreneurs and Founders
+ Ari Lewine, Co-Founder and CEO of TripleLift + Tom Phillips, Co-Founder and CEO of Dstillery + Brian O'Kelley, Co-Founder and CEO of AppNexus -
Technologists and Engineers
+ Maja Milicevic, Director of Engineering at Google + Nick Burchett, VP of Engineering at Yahoo + Katherine Calder, Principal Engineer at Amazon -
Marketers and Agency Executives
+ Susan Wojcicki, CEO of YouTube + Jeff Weiner, CEO of LinkedIn + Lori Senecal, Global CEO of CP+B -
Industry Experts and Thought Leaders
+ Randall Rothenberg, President and CEO of IAB + Bob Liodice, President and CEO of ANA + Sir Martin Sorrell, Founder of WPP

What Makes These Influencers Stand Out?
The influencers on the Ad Age Tech Power List have made significant contributions to the development of ad tech, and their work has had a lasting impact on the industry. Here are some common traits that make these influencers stand out:
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Innovative Thinking
+ They have a unique perspective on the industry and are not afraid to challenge conventional thinking. + They are constantly looking for new ways to solve problems and improve the efficiency of ad tech. -
Leadership and Vision
+ They have a clear vision for the future of ad tech and are able to inspire others to follow their lead. + They are skilled leaders who are able to build and motivate high-performing teams. -
Collaboration and Community Building
+ They recognize the importance of collaboration and community building in ad tech. + They are active participants in industry events and conferences, and they use their platforms to promote dialogue and knowledge sharing. -
Commitment to Diversity and Inclusion
+ They recognize the importance of diversity and inclusion in ad tech, and they are committed to promoting these values in their work. + They are actively working to create a more inclusive and diverse industry, where everyone has the opportunity to succeed.

How Can You Follow in the Footsteps of These Influencers?
If you're looking to make a name for yourself in ad tech, here are some tips for following in the footsteps of the influencers on the Ad Age Tech Power List:
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Stay Curious and Keep Learning
+ The ad tech industry is constantly evolving, and it's essential to stay up-to-date with the latest developments and trends. + Make a commitment to ongoing learning and professional development, and take advantage of opportunities to expand your knowledge and skills. -
Be Open to New Ideas and Perspectives
+ The influencers on the Ad Age Tech Power List are known for their innovative thinking and their willingness to challenge conventional wisdom. + Be open to new ideas and perspectives, and don't be afraid to challenge the status quo. -
Build Relationships and Collaborate with Others
+ The ad tech industry is all about collaboration and community building. + Make an effort to build relationships with others in the industry, and look for opportunities to collaborate and share knowledge. -
Use Your Platform to Promote Positive Change
+ The influencers on the Ad Age Tech Power List are using their platforms to promote positive change and to make a difference in the industry. + Think about how you can use your platform to promote diversity and inclusion, to support social causes, and to make a positive impact on the industry.

Conclusion
The Ad Age Tech Power List highlights the top influencers in ad tech, who are driving change and shaping the future of the industry. These individuals are not only shaping the direction of ad tech but also inspiring others to follow in their footsteps.
By staying curious and keeping learning, being open to new ideas and perspectives, building relationships and collaborating with others, and using your platform to promote positive change, you can follow in the footsteps of these influencers and make a name for yourself in ad tech.






What is the Ad Age Tech Power List?
+The Ad Age Tech Power List is a list of the top influencers in ad tech, who are driving change and shaping the future of the industry.
How are the influencers on the Ad Age Tech Power List selected?
+The influencers on the Ad Age Tech Power List are selected based on their contributions to the development of ad tech, their innovative approaches to solving industry challenges, and their ability to inspire and educate others.
What can I do to follow in the footsteps of the influencers on the Ad Age Tech Power List?
+To follow in the footsteps of the influencers on the Ad Age Tech Power List, stay curious and keep learning, be open to new ideas and perspectives, build relationships and collaborate with others, and use your platform to promote positive change.